
ASG investment thesis
The professional sports ecosystem represents a vast, diverse and rapidly expanding marketplace. With our ownership and operating history in sports across several decades, we firmly believe we can continue to source proprietary, best in class investment opportunities in assets where we can materially enhance value. The sports sector will continue to grow worldwide and we will be disciplined in maintaining a focus on teams, leagues, sports related media, sports tech and development rights with a primary focus on North America and Europe. As we have done to date, we will continue to collaborate with world class partners that will differentiate our value proposition and ultimately enable ASG, on behalf of its investment partners, to achieve market leading returns.
Our Investments

Seattle Kraken · National Hockey League

Leeds United · English Football League

Seattle Seawolves · Major League Rugby

Tmrw Sports · Indoor Golf Tour, led by PGA

Coachella Firebirds · American Hockey League

Seattle Super Sonics · National Basketball Association (1967–2008)

Seattle Storm · Women’s National Basketball Association

Seattle SeaDogs · Continental Indoor Soccer League